LaFraunces is a modern pet accessories brand that combines functionality with style. The goal was to create a visual identity that feels warm, trustworthy, and playful — appealing to pet owners who value both design and quality.
I led the full branding process, from logo concept and brand system development to packaging and digital applications, using Illustrator, Photoshop, and Figma to bring the identity to life.
The Challenge
The client needed a flexible, recognizable identity that could adapt across multiple touchpoints — from product packaging and labels to e-commerce and marketing materials. The main challenge was balancing a friendly, pet-centered personality with a clean, contemporary look that would stand out in a competitive market.
Design Solution
The final design features a stylized dog icon paired with modern typography to communicate approachability and confidence. The visual identity system includes:
Logo Guidelines: Usage rules, clear space, and color variations to ensure consistency.
Color Palette & Typography: A clean, modern palette that reflects sophistication and warmth.
Packaging Design: Branded wrapping paper, tags, and printed materials for a cohesive retail experience.
E-commerce Mockups: A polished online shop layout showcasing the brand’s visual tone.
This cohesive system gives LaFraunces a strong foundation to grow while maintaining brand clarity across every medium.
Impact
By establishing a clear and adaptable brand system, I helped LaFraunces build a strong, recognizable identity that supports both its product storytelling and customer trust. My work provided the brand with versatile design tools it can continue to apply across marketing and retail touchpoints — ensuring every interaction feels cohesive, professional, and authentically connected to its playful spirit.