I collaborated with Steven’s Steps to strengthen its visual presence through cohesive marketing and brand assets. The goal was to create a consistent and flexible visual system that their internal team could easily apply across all touchpoints — from social media and email campaigns to print materials.
Challenge
The brand’s visual communication lacked alignment across channels, resulting in inconsistent colors, typography, and overall tone. The main challenge was to unify the visual identity and provide tools that would empower the internal design team to maintain brand consistency moving forward.
Design Solution
I developed a set of branded templates and design guidelines to bring structure and clarity to their communications:
Social Media Templates: Created editable layouts that maintain brand personality while allowing content flexibility.
Email Templates (Mailchimp): Designed modular email layouts optimized for both desktop and mobile, ensuring visual continuity across campaigns.
Brand Style Guide: Established logo usage, color palette, and typography standards to align the team’s design decisions.
Business Cards: Designed a clean, professional card system reflecting the brand’s new visual direction.
These assets provided a clear and consistent framework for future content creation, reducing turnaround time and ensuring every touchpoint reflects the same brand identity.
Impact
By implementing a unified design system and easy-to-use templates, I helped the brand achieve visual consistency, faster content production, and stronger brand recognition. Their internal team can now confidently create materials that feel cohesive, professional, and on-brand across all platforms.